Glazed Co-founder and Creative Director Daniel Smedeman (Glazed Nails), has over 4 years of industry experience, serving up looks for the likes of Emily Ratajkowski, Cara Delevingne, Pat Cleveland, Marjan Jonkman, Carice van Houten, Anouk, Sevdaliza and Snoh Aalegra.
His work has been featured in global publications, platforms and runways, including Vogue, Acne Papers, Perfect Magazine, Carnale, Odda Magazine, ELLE, Harper's Bazaar, Vanity Fair, Valentino, Tom Ford, Viktor & Rolf, Botter, Casablanca and Ninamounah.
While his commercial work offers the opportunity to collaborate, learn and create with leading brands and professionals, it is his personal clients who provide ongoing inspiration and a strong feeling of appreciation.
Defining himself as an outsider, his creative approach defines categorization and encompasses a broad spectrum of influence from contemporary art, fashion, music and technology. He co-founded Glazed to offer a safe space for creativity and expression, where guests feel seen and leave each appointment inspired and confident.
Glazed Co-founder and Business Director Jessica van Houten, has nearly a decade of experience in PR, communications and influencer marketing. With a track record of working alongside global brands, her expertise extends throughout the entire client interaction and project cycle. She excels at managing client relationships and executing dynamic campaigns that maximize brand impact and influence consumer behavior.
She works across both traditional and digital media channels, maintaining close relationships with press and influencers while also specializing in trend forecasting, market research and PR innovations.
Her great understanding of connection and community development will play a crucial role in shaping the Glazed guest experience. By utilizing bold messaging, communication activations, immersive events and unparalleled guest servicing, she will ensure each guest is able to serve their shine.
Working across the creative and cultural sectors for both brands and agencies, Catharina (Catharina van der Lans) is able to flex across various mediums to ensure each nail art look is unique and expressive. Her agile way of working is inspired by a dynamic range of influences.
From high-end streetwear to art-house movies, contemporary architecture and nature, her creative range and expertise translates the vision of each guest into bold, sassy and uninhibited works of art.
Inspired by the beauty of life, Hannah's (Montana Nailz) main priority is to create nail art looks that are not only bold and beautiful but also evoke confidence, attitude and a rebellious spirit. This spirit is brought to life in her alter ego ‘Montana Nailz’ which has become a go-to source of inspiration and creativity across various social media platforms.
With over three years of experience working for names like Converse, Mental Magazine, Naomi Sharon and Sheila Janet, her main goal is to ensure each client leaves feeling confident, inspired and ready to unleash their inner baddie.